“Broadcast to the largest audience in the world with the camera in your pocket.” That’s the official tag line for Facebook Live video.For marketers, though, the real value is in its ability to boost reach and audience engagement.Users continue to produce—and watch—more video than ever before. were watching an average of one hour and 16 minutes of video on digital devices every day (out of 5.5 total hours spent watching video content), according to e Marketer—up significantly from only 21 minutes watching video on digital devices in 2011.In fact, online video streaming will grow to more than 80 percent of all consumer internet traffic by 2020, according to predictions from tech company Cisco. Beyond the popularity of social video in general, Facebook Live brings with it specific benefits.The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.
One of the most interesting times to view Beach Cam is during the weekend, when up to 150,000 people visit a day.
People comment 10 times more on Facebook Live videos than on regular videos, according to the network.
Meanwhile, the average time people spend watching Live videos is more than three times longer than video that isn’t live. For the final 2016 presidential debate, a study by media streaming service provider Wowza found that Facebook’s live stream had the lowest latency, beating out satellite and cable for some viewers and delivering its stream at an average 13-second delay (as low as seven seconds for some viewers).
The name "Stickam" referred to this ability to "stick" a webcam feed onto another site.
Anyone could "go live" and broadcast live video on Stickam from their computer, i Phone or i Pad within seconds.